Have you ever wondered what the hype was behind the Parke mock necks and if it is worth $130? Over the last year we have a rise in popularity towards these mock necks. Between the drops selling out within seconds and people reselling them for hundreds of dollars, what is the hype really about? Parke was founded in 2022 by Chelseas Parke. In July 2023, Parke released her first varsity mock neck which then became all the range in their valentines drop in February 2024 and has continued to be a hot commodity here in 2026. These mock necks first went viral on TikTok and now we see them all over social media. The target audience that has been purchasing these mock necks are college students and sorority girls. Parke does exclusive drops almost monthly, if you aren’t on the website and ready to hit buy as soon as they drop you are out of luck. This also makes it so some of the mock necks are “exclusive”. As we look at the website below, we can see the current collections and collabs. Although they are still on the website, they are all sold out.
These sweatshirts are very comfortable, trendy, and visually appealing. Some may say that the price would make them stop and think about it, but others say its trendy and worth the price. For the college girls its more of a social status and fitting in type of situation more than anything. Some people also see the sweatshirts as a “cult”. Abby French who has a sustainable fashion Instagram says “She believes Kramer buys $15 sweatshirts on Alibaba, puts “PARKE” on them and sells them for over eight times the price” in the New York Post. With that being said Parke netted over 16 million dollars in revenue last year, with even more to come this year. In conclusion, a simple trend can have a big role in society.
